Raise your hand if any of this sounds familiar:


You don't have a clear vision for the future of your business--or life. You think you know what you should be doing, but don't feel fulfilled.


You're busy, but not productive, you're working hard and putting in long hours but you feel like you're treading water.


You’re sick of working when you want to be spending time with your family, traveling the world, or just out of your damn inbox.


You’re not sure what your next step should be, but you’re ready for REAL answers. You’re tired of wasting time, money, and energy on methods that deliver ZERO results.

What if there was a shortcut to reaching your business goals and creating the life you want?


Spoiler alert: there is!



You're invited to join:

The Shortcut

The Shortcut is the fastest path to spending more time out of office. This annual membership for over-worked creative entrepreneurs is jam-packed with time saving resources.

The Shortcut is everything you need to discover what success means to you and cut your work hours in half.

This isn’t a cookie-cutter course, it’s a tailored collection of training and tools to take you from overwhelmed and over-complicated to simple and successful, with a focus on cutting your work hours so you can spend more time out of office.

A mockup of what's included in the Shortcut

This could be your life after joining the Shortcut:


🎉 You have clarity in what you want out of your business and life. And it's not what your parents or internet gurus told you you should want. It's what YOU decided you want.


🎉 You are no longer treading water--you’re moving! You are making regular, trackable progress toward your goals. 


🎉 You've cut your work hours to 20 hours a week, or less! Freeing up time for you to spend with your family or traveling (or both!).


🎉 You know exactly what you need to do next in order to create the life and business you want.

Amy Riordan

The Shortcut completely redefined how I do business!


I started the Shortcut as an unsure entrepreneur looking to expand my small social media company. While I believe myself to be an organized and goal-oriented person, I in no way expected the Shortcut to completely redefine how I do my business.

Erin helped me to clarify important pieces of my brand, set clearly defined goals, and reach them. I cannot say enough about the Shortcut and all that it offers.

- Amy Riordan

The Shortcut Includes...


The Shortcut is more than a course, it's a step-by-step framework design to save you time.

The total value of the Shortcut is $1182+, but is available as an annual membership for just $97/year


With your annual membership you’ll...


1. Get clarity on what you want your business to do for you


The Successfully Simple Framework ($97 Value) is a fluff-free, actionable digital and printable workbook is designed to help you cut through the clutter in your business and focus on the activities that deliver real results.

The Successfully Simple® Framework will help you...

  • Gain clarity on exactly what you want out of your business and life
  • Create a solid, achievable plan to reach your goals
  • Track your progress and easily see where you're struggling and excelling
  • Find your biggest time-wasting activities (and offers!) so you can get them off your plate
  • Identify your best and most profitable activities and offers so you can focus your time and energy on what will give you the best results
  • Save time so that you can spend less time in front of your computer and more time enjoying your life


Successfully Simple Framework Mockup
Simple Marketing Plan Mockup

2. Create a simple marketing plan (that you can stick to)


Simple Marketing Plan ($97 Value) is an actionable marketing plan that takes the stress out of marketing your creative business.

The Simple Marketing Plan will help you...

  • Establish a profitable niche
  • Understand client awareness and how to target potential clients at different stages
  • Create a strong marketing message
  • Find your audience so you can meet them where they are
  • Make a time-saving marketing reference sheet that you can use to stay on-track with your marketing and simplify your marketing activities

3. Design a profitable signature service


Your Signature Service ($297 Value) is designed to help you simplify your offerings to save time in your business while commanding premium prices.

Your Signature Service will help you...

  • Structure both one-off and recurring revenue offerings that work with your vision of success
  • Design a profitable service stack to maximize your profits with each client
  • Package your services in a way your clients can't wait to buy
  • Write a service sales page that sells
  • Save time by simplifying your marketing, systems, and offerings.


Your Signature Service Mockup
Systems for Services Mockup

4. Save time with systems


Systems for Services ($497 Value) is your streamlined business in a box. With short, actionable lessons and LOTS of copy+paste templates, you can get your service-based business organized in less than a week!

Systems for Services will help you...

  • Organize your projects so that they run smoothly and efficiently
  • Keep your projects running on schedule
  • Impress the pants off your clients so they become your biggest source of referrals
  • Save time managing your projects so you can focus on the project itself instead of admin work, and get away from your desk more often


Bonus: GTFO your inbox


Say What?! ($97 Value)  These simple, copy and paste email templates can be tweaked to fit any difficult client situation and take the drama out of the equation. These 125+ email templates are easy to use and will save you hours of stress agonizing over how to compose the proper response.

Say What?! will help you...

  • Create email templates for repeat emails so you can spend less time in your inbox
  • Craft the perfect email to any tough client situation
  • Feel confident communicating with difficult clients
  • Stop working with terrible clients
  • Spend less time writing and agonizing over emails
Systems for Services Mockup
PS Write Soon Mockup

Bonus: Bring past clients back again and again


PS. Write Soon ($97 Value) is a self-lead mini-course that creates a plan to end the hustle, fill up your dry months, and give you better word of mouth. With copy and paste templates, you'll be able to effortlessly connect with your past clients and bring them back for more projects (and more $$$).

PS. Write Soon will help you...

  • Effortlessly stay in touch with past clients and invite them to work with you again (without being sleazy)
  • Bring in additional money form each client
  • Spend less time chasing new clients because your past clients are booking you out!

Additional Tools and Trainings Coming Soon!

More tools, trainings, and resources will be added based on member feedback and needs.


Current Planned Content:

Boundary Setting

Hiring Team Members

Automate Your Business

Wait, who the heck are you?


I’m Erin, and I’ve been where you are.

Once upon a time I was an overwhelmed creative business owner like you. My computer went with me everywhere. I checked emails a million times a day. I was doing ALL THE THINGS.

And it wasn't very profitable.

Until I started doing less and focused on what I really wanted for MY life and business.

Now, I help creatives (like you!) build successful, profitable, and sustainable businesses by getting clear on their personal vision of success and designing a business that gets them there. I believe that your business should work for you, creating more freedom in your life.

I truly believe that doing less is the key to your success.

I want to help you too, and I've created the Shortcut to do just that.

Frequently Asked Questions


Is the Shortcut for me?

The Shortcut is for creative entrepreneurs (like designers, copywriters, VAs, course creators, etc.) who are ready to: Get clarity on what they want out of life. Create a business that supports their unique vision of success. Cut their work hours so that they can enjoy their life. Get access to done for you templates to save time. If that sounds like you, the Shortcut is for you!


When do I get access to the course content?

Immediately after you sign up you’ll be able to dive into the content!


How long will the course content take me?

The Shortcut is designed to be actionable, and each mini-course 30 minutes to 2.5 hours of video content. You decide which course to take and when. No fluff!


What if just want one course?

You can purchase any of the Shortcut content individually. It’s cheaper to join the Shortcut though and get year-long access to everything!


What if I want to quit after a year?

You can! While we require a one-year commitment, at the end of that year you can choose to stay or go. We hope you’ll stay, but if you want to leave you can download any worksheets or text content that you want to keep access to.


Are there group calls? Is there a community?

Nope. We know you’re busy and don’t want to have yet another meeting to show up to, or social media platform to waste time on. Your membership includes tools and trainings, and nothing else.


Is there coaching?

This is a self-study program, and does not include coaching.


What if I join and decide it’s not for me?

Simply let us know within 7 days and you’ll get a refund. No hoops to jump through.


What if I fall behind?

You can’t! This membership is completely self-paced.


How often is new content added?

Unlike other memberships, we’re going for quality, not quantity. New content valued at a minimum of $97 will be added annually, but there is no set schedule.


I already bought some of the content that's included, can I get a discount?

Sorry, because we're offering this membership for such a low price, we cannot offer discounts. Please know that your previous purchase is appreciated, and that your previous purchase includes LIFETIME access to the product, not annual like this membership.


Why is this so cheap?

Because I’m working with the 1,000 true fans model! If 1,000 people pay $100/year ($97 in this case) I can make what I need to from this program and provide great value without having to do big obnoxious launches or spam you with every new offer.


More questions?

Email us and ask away!


If you're still reading this I know…


You DON'T need:

  • To follow someone else's idea of success
  • Another giant course you'll never complete
  • Hundreds of hours of content you'll never watch
  • To spend months coming up with systems on your own


You DO need:

  • To get clear on what success means to you
  • A clear process to follow to create your success plan
  • Short, actionable trainings that actually make a difference in your business
  • Copy and paste systems you can implement into your business immediately



The Shortcut has what you need.

Here’s what you’ll do in the Shortcut:


  • Get clarity on what success means to you
  • Audit your business to find out what’s working and what’s not
  • Set goals to get you where you want to be
  • Track your goals so you know you’re headed in the right direction
  • Simplify your marketing plan to take the stress out of selling your services
  • Design a profitable signature offering that saves you time and wows your clients
  • Create time-saving systems so you can work less
  • Gain clarity and confidence that you are building a business that works for YOU and your life--you're unique, and your challenges and goals are too!


I'll be walking you through how to do all of this with step-by-step lessons, downloadable resources, checklists, and more. You get tons of templates to copy and paste so that you actually get the work done and implemented!

When you join the Shortcut you’re getting:


  • Fluff-free trainings focused on helping you achieve your unique vision of success
  • Worksheets, templates, or checklists to accompany the lessons and help you get the most out of what you learned
  • Done-for-you templates so you can implement what you learned immediately
  • The confidence and framework to redesign your business so that you can work less and live more


This membership is specifically designed with your busy life in mind. You can watch or read the lessons, and materials are delivered via Google Docs/sheets so that you can easily access them whether you're at your desk or in the school pick-up line


Total Value $1182+
Join for just $97/year!


A mockup of what's included in the Shortcut

I'm blown away!

I’m blown away by how much value is packed into this— I keep going back to it and getting more gold out of it every single time!

- Paige Wilhide

Paige Wilhide

Join the Shortcut Now!



For less than one trip to Target "for toilet paper," you can get the tools and trainings you need to reach your goals for an entire year!


$97/year

Shortcut - Annual Membership

Pay annually for access to the content

Annual membership includes all content shown on this sales page, as well as any additional content that comes out while you are subscribed.

This is a subscription product billed on a yearly basis until you cancel. Cancel anytime from the account management page.
$997

Shortcut - Lifetime Membership

Pay once for lifetime access to the content

Lifetime membership includes all content shown on this sales page, as well as any additional content that comes out during the lifetime of this membership.

What happens after you clickity-click that JOIN NOW button above?

You’ll be taken to a page with your selected payment option.

You’ll put in your credit card or Paypal details.

After joining you’ll be redirected right away content, and get a welcome email giving you all the deets.

You can dive in and get started, less than 5 minutes from now! Let's do it!

Annual commitment required for all plans. After the first year, members may cancel at any time. Partial years will not be refunded. 7-Day Money Back Guarantee: If you join the Shortcut and decide it’s not for you, simply let us know within 7 days and we’ll refund your money. No hoops to jump through, just an optional question as to why it wasn’t the right fit so that we can improve.

Disclaimer: YOU are solely responsible for your success and results. Your results are dependent entirely on your effort, motivation, and commitment. We do not make guarantee of your success or achievement of particular results. By purchasing our products or programs you agree that that is no guarantee for any specific outcome, and that you follow any instructions, advice, strategies, or other content or communications at your own risk. You agree to hold harmless any and all current or past owners, employees, or contractors of EEF LLC, as well as members of our communities that you may interact with. You take any and all advice at your own risk. You understand that with any business endeavor there is inherent risk, including loss of capital or customers, and you assume all responsibility for any risk. See full T&C.